by Michelle Hamler | Jul 16, 2026 | Uncategorized
If you run a local business or manage SEO for one, you’ve probably heard that local business schema markup is a ranking factor you can’t ignore. But here’s the truth: most guides list every possible schema type, leaving you overwhelmed and unsure...
by Michelle Hamler | Jul 10, 2026 | Uncategorized
Why Expert Roundup Posts Still Work in 2026 An expert roundup blog post is a piece of content that gathers insights from multiple industry voices around a single question or theme. Done right, it gives you something most content cannot: built-in distribution. Every...
by Michelle Hamler | Jul 3, 2026 | Uncategorized
Most advice on how to create a lead magnet stops at “write an ebook and gate it behind a form.” That worked in 2015. Today, inboxes are saturated, attention spans are shorter, and your subscribers can smell a recycled PDF from a mile away. The lead magnets...
by Michelle Hamler | Jun 27, 2026 | Uncategorized
If you’re still blasting the same email to your entire list, you’re leaving serious money on the table. Email list segmentation is the single most impactful change you can make to your email marketing in 2026, with segmented campaigns generating up to 760%...
by Michelle Hamler | Jun 21, 2026 | Uncategorized
Why GA4 Conversion Tracking Still Confuses Marketers in 2026 Almost two years after Universal Analytics was fully sunset, many marketers still struggle with the event-based model of Google Analytics 4. Goals are gone, sessions behave differently, and the word...
by Michelle Hamler | Jun 15, 2026 | Uncategorized
If you spend half your week copying numbers from Google Ads, GA4 and Meta into a spreadsheet, this guide is for you. In this practical walkthrough, we will build a marketing dashboard in Looker Studio from a blank canvas, connect real data sources, and design widgets...
