by Michelle Hamler | Jun 21, 2026 | Uncategorized
Why GA4 Conversion Tracking Still Confuses Marketers in 2026 Almost two years after Universal Analytics was fully sunset, many marketers still struggle with the event-based model of Google Analytics 4. Goals are gone, sessions behave differently, and the word...
by Michelle Hamler | Jun 15, 2026 | Uncategorized
If you spend half your week copying numbers from Google Ads, GA4 and Meta into a spreadsheet, this guide is for you. In this practical walkthrough, we will build a marketing dashboard in Looker Studio from a blank canvas, connect real data sources, and design widgets...
by Michelle Hamler | Jun 9, 2026 | Uncategorized
If your competitors are pulling in organic traffic that should be yours, a keyword gap analysis is the fastest way to find out exactly which queries you’re missing. It tells you what your rivals rank for, what you don’t, and where the easiest wins are...
by Michelle Hamler | Jun 1, 2026 | Uncategorized
Most SaaS companies lose 40 to 60% of their trial signups in the first 7 days. The reason is rarely the product. It’s the silence (or the noise) between signup and the aha moment. A well-built SaaS onboarding email sequence closes that gap, walks users to value,...
by Michelle Hamler | May 25, 2026 | Uncategorized
Launching a brand new website in 2026 is exciting, but the SEO reality hits fast: you cannot outrank established domains on competitive head terms. The good news? You don’t need to. A well-executed long tail keyword strategy is the most reliable path for new...
by Michelle Hamler | May 19, 2026 | Uncategorized
Most guides on how to write meta descriptions repeat the same generic advice: stay under 155 characters, include your keyword, add a call-to-action. Useful, but it won’t move your CTR needle in 2026. This guide is different. We’re breaking down the actual...
